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/// WHAT'S HOT / Report: New kids on the BLOCK


          ZAHA HADID, JEAN NOUVEL, HALA WARDÉ, YVES LION AND JEAN-BAPTISTE PIETRI…
          THE NEW GENERATION OF STAR ARCHITECTS ARE ALL MEETING UP ON THE MEDITERRANEAN
          AND ARE SET TO TOWER OVER IT FROM LES QUAIS D’ARENC. LA MARSEILLAISE, PORTE
          BLEUE AND BALTHAZAR ARE THE NAMES OF THE TOWERS, ALONG WITH MIRABEAU  2,
          THE SECOND, SOON-TO-BE-BUILT CMA CGM BUILDING. IN SHORT, A COMPLETE
          ARCHITECTURAL MAKEOVER FOR THE OLD PHOENICIAN CITY.








                                                                                 Breathing new life into
                                                                                 Marseille’s business
                                                                                 district.










                                                                      THE MARSEILLAISE
                                                                      MARSEILLE (FRANCE)
                                                                      JEAN NOUVEL

                                                                      Hard to imagine a tower project without the genius
                                                                      of Nouvel. Marseille assigned him to its most iconic
    38
    38                                                                project: the Marseillaise, a blue, white and red tower
                                                                      that proudly represents France’s second city. Whilst the
                                                                      blue is reminiscent of the sky, the white of the clouds,
                                                                      and the red of the city’s rooftops, its reflections ripple
                                                                      onto its sparkling sun screens.





                                                                                               CMA CGM TOWER
                                                                                            MARSEILLE (FRANCE)
                                                                                                    ZAHA HADID

                                                                      Culminating at a height of 147 meters, the soft curves
                                                                      of this colossal glass tower breathe new life into
                                                                      Marseille’s business district and its port. The facade
                                                                      conjures up the prow of a ship in tribute to the home of
                                                                      the world’s third largest marine transportation group.







                                                                                                                 Photo credit: Hufton+Crow
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